Brand Style Guide

My Brand Identity: All throughout my life, my unwavering optimism was often mistaken for an unchecked innocence that was a cause for concern. Some call it naive to choose to see the good in the world. Others call it childish. I call it happiness.

Happiness comes in all shapes and sizes. For me, it comes from appreciating the little things in life-- especially the imperfect bits.

My brand is about finding the beauty in life's imperfections. The world isn't filled with perfect circles and straight lines. In reality, life is full of irregular blobs and messy drawings.

As you read my Brand Style Guide, I want you to imagine that you are a kid seeing the world in whatever your own favorite color is.

Channel an unfiltered energy, vibrance, and optimism when viewing the world for what it is-- a joyful and beautiful place filled with endless possibilities.

Through a combination of atypical line faces, bright colors, as well as squiggly lines and shapes, we are re-exploring our child-like defiance of coloring outside the lines and the idea that fascination is found in the uniqueness of living and non-living things.

As you read, allow yourself to give into the silliness. Step into my shoes as I show you the fluidity of life, imperfections and all.


As a Professional Writing Minor on the Multimedia Communications Track, I spent months thoughtfully constucting a guidebook that encapsulates who I am. By using design elements from Adobe Photoshop, Illustrator, InDesign and Canva, I was able to piece together a full picture of the Lia Mund brand. Each design element, from the illustrations, the colors, typography, and everything in between was carefully chosen to represent my vibrant, carefree and silly personality so that anyone who views it can gain a better understanding of who I am as an individual. Click the link in the top right corner to view my Brand Style Guide in its entirety!

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